Loud unorthodox colors are the words best used to describe the popular ice cream shoes. The brain child of super rap producer Pharrell from the
The shoes design incorporates an ice cream cone logo along with bright exorbitant colors. The colors used coincide with the ice cream theme that the shoes promote. They blend perfectly with the shoe and offer something that is missing from the consumer shoe market. The casual wear shoe is a big hit with the skateboard culture, but can be worn in any occasion.
To bring the Ice Cream Shoes to the mainstream a deal was created in 2004 with athletic shoe giant Reebok. The purpose of this merger was to bring the Ice Cream Shoe line to the mainstream. The Ice Cream collection was released to high demand and many stores had the shoes selling out on the first day. The Ice Cream Shoes were released in two different styles. There are the regular shoe and the boutique shoes. The regular Ice Cream Shoes could be found in Reebok stores across the country. The boutique Ice Cream Shoes was a limited distribution and they were found in high-end shoe boutiques. The regular shoes retailed for around $59.99. While the Boutique sold for $200 and up.
In 2005 Reebok and Ice Cream Shoes would be no more, as they both mutually parted ways. A lawsuit was filed by Pharrell for $4 Million dollars accusing Reebok for breach of contract. Pharrell felt as if the Ice Cream Footwear was not being promoted as how they had agreed on. On Reeboks part, they stated that the vision that Reebok and Pharrell had were on two different tangents. As of 2007 the Ice Cream Shoes are still available on their website and stores.
